Privacy Policy

PRIVACY POLICY

  1. INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE RESPONSIBLE PARTY

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to all data that can personally identify you.

1.2 The responsible party for data processing on this website in accordance with the General Data Protection Regulation (GDPR) is SOPHIE/CLAIRE. The person responsible for processing personal data is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the responsible party). You can recognize an encrypted connection by the string "https://" and the lock symbol in your browser's address bar.

  1. DATA COLLECTION WHEN VISITING OUR WEBSITE

When you only use our website for informational purposes, meaning if you do not register or otherwise transmit information to us, we only collect the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you accessed the site
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of unlawful use.

  1. COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after you close your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). If cookies are set, they collect and process specific user information, such as browser and location data as well as IP address values, to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies serve to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies implemented by us, the processing takes place either in accordance with Art. 6 para. 1 lit. b GDPR for the execution of the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

We may work with advertising partners who help us make our internet offering more interesting for you. For this purpose, cookies from partner companies are also stored on your hard drive when you visit our website (third-party cookies). If we work with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the extent of the information collected within the following paragraphs.

Please note that you can set your browser to inform you about the setting of cookies and individually decide whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find these for the respective browsers under the following links:

Please note that the functionality of our website may be limited if cookies are not accepted.

  1. CONTACT

When contacting us (e.g., via contact form or email), personal data is collected. The data collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after the final processing of your inquiry, provided that the circumstances indicate that the matter in question has been conclusively resolved and provided that there are no statutory retention obligations to the contrary.

  1. DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The data collected can be seen from the respective input forms. The deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the responsible party. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved a legally permitted further data use, about which we will inform you accordingly below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only required information for sending the newsletter is your email address. Providing additional data is optional and is used to personalize the communication. We use the double opt-in procedure to send the newsletter. This means that we will only send you the newsletter after you have explicitly confirmed that you consent to receiving it. We will send you a confirmation email asking you to confirm your subscription by clicking a link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When subscribing to the newsletter, we store your IP address, as entered by the Internet Service Provider (ISP), as well as the date and time of the subscription to trace any possible misuse of your email address at a later time. The data collected during the newsletter subscription will only be used for sending the newsletter. You can unsubscribe at any time using the link provided in the newsletter or by contacting the responsible party mentioned at the beginning. After you unsubscribe, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data, or we reserve the right to use your data in a manner permitted by law and of which we inform you in this statement.

6.2 Sending the Email Newsletter to Existing Customers

If you have provided us with your email address during the purchase of goods or services, we reserve the right to regularly send you offers for similar goods or services from our range via email. For this, we do not need to obtain separate consent from you. The data processing is based solely on our legitimate interest in personalized direct advertising according to Art. 6 (1) (f) GDPR. If you initially objected to the use of your email address for this purpose, we will not send any emails. You have the right to object to the use of your email address for advertising purposes at any time with effect for the future by notifying the responsible party mentioned at the beginning. You will only incur transmission costs according to the base rates for this. After receiving your objection, the use of your email address for advertising purposes will be immediately stopped.

7) DATA PROCESSING FOR ORDER PROCESSING

**7.1 The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, to the extent necessary for the delivery of the goods. We will pass on your payment data to the commissioned credit institution as part of the payment processing, to the extent necessary for the payment processing. If we use payment service providers, we will explicitly inform you about this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

- PayPal
When paying via PayPal, credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of the payment processing. The transfer is based on Art. 6 (1) (b) GDPR and only to the extent necessary for the payment processing.

PayPal reserves the right to conduct a credit check for the payment methods credit card via PayPal, direct debit via PayPal, or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be transferred to credit agencies based on PayPal's legitimate interest in determining your creditworthiness according to Art. 6 (1) (f) GDPR. The result of the credit check regarding the statistical probability of default is used by PayPal to decide whether to provide the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the credit report result, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For more information on data protection, including the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

- SOFORT When selecting the payment method "SOFORT", the payment processing is carried out via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we pass on your information provided during the ordering process, along with the information about your order, in accordance with Art. 6 (1) (b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be transferred for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary. You can find more information about SOFORT's privacy policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.

8) CONTACT FOR REVIEW REMINDERS Own Review Reminder (No Submission by a Customer Review System)

We use your email address for a one-time reminder to submit a review of your order for the rating system we use, provided you have given us your explicit consent to do so during or after your order in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time by notifying the person responsible for data processing.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Social plugins ("plugins") of the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"), are used on our website.

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only through an HTML link. This ensures that no connection to Facebook's servers is established when you access a page on our website that contains such buttons. Only when you click on the button will a new browser window open and the Facebook page will load, where you can interact with the plugins (if necessary, after entering your login data).

Facebook Inc., based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of the data by Facebook, as well as your rights and options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution

Social plugins ("plugins") of the social network Google+ are used on our website, which is operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only through an HTML link. This ensures that no connection to Google's servers is established when you access a page on our website that contains such buttons. Only when you click on the button will a new browser window open and the Google+ page will load, where you can interact with the plugins (if necessary, after entering your login data).

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of the data by Google, as well as your rights and options for protecting your privacy, please refer to Google's privacy policy: https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin with Shariff Solution

Social plugins ("plugins") of the online service Instagram are used on our website, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plugins but only through an HTML link. This ensures that no connection to Instagram's servers is established when you access a page on our website that contains such buttons. Only when you click on the button will a new browser window open and the Instagram page will load, where you can interact with the plugins (if necessary, after entering your login data).

Instagram LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield", which ensures compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of the data by Instagram, as well as your rights and options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reports, or prevent users from seeing the same ads multiple times. Google records which ads are displayed in which browser using a cookie ID and can thus prevent them from being shown multiple times. The processing takes place on the basis of our legitimate interest in the optimal marketing of our website according to Art. 6 (1) (f) GDPR.

Moreover, DoubleClick can track so-called conversions using cookie IDs that relate to ad requests. This occurs, for example, when a user views a DoubleClick ad and later visits the advertiser's website with the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the extent and further use of the data collected by Google through this tool, and we inform you based on our current knowledge: By integrating DoubleClick, Google receives the information that you have accessed the relevant part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, it is possible that the provider may obtain and store your IP address.

If you wish to object to this tracking procedure, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com at https://www.google.de/settings/ads, noting that this setting will be deleted if you delete your cookies. Alternatively, you can visit the Digital Advertising Alliance website at www.aboutads.info to learn more about the setting of cookies and make the appropriate settings. Finally, you can configure your browser to notify you when cookies are being set and to decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.

Google LLC, based in the USA, is certified for the US-European Data Privacy Agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For more information about DoubleClick by Google's privacy policy, please visit: https://www.google.de/policies/privacy/

10.2 USE OF GOOGLE ADWORDS CONVERSION TRACKING

This website uses the online advertising program "Google AdWords" and, within the framework of Google AdWords, the conversion tracking of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use the Google AdWords service to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google AdWords). We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We pursue the interest of showing you advertisements that are of interest to you, making our website more interesting for you, and achieving a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies typically expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across the websites of AdWords customers. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that personally identifies users. If you do not wish to participate in tracking, you can block this use by disabling the Google Conversion Tracking cookie via your internet browser's user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified for the US-European Data Privacy Agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

For more information about Google's privacy policy, please visit: https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by adjusting your browser software settings accordingly or by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not function properly or may be restricted if you disable the use of cookies.

11) WEB ANALYTICS SERVICES

GOOGLE (UNIVERSAL) ANALYTICS

  • Google Universal Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called "cookies," text files that are stored on your computer, to help analyze how you use the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the USA and stored there.

This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures that IP addresses are anonymized by shortening them and prevents direct personal identification. By enabling this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In such exceptional cases, this processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case, you may not be able to fully use all the functions of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de

Alternatively, to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent the future collection of your data by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Google LLC, based in the USA, is certified for the US-European Data Privacy Agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is performed using a user ID. When a page is accessed for the first time, the user is assigned a unique, permanent, and anonymized ID, which is set across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google.

You can object to the collection and storage of data via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all systems you use, for example, in another browser or on your mobile device.

You can disable it using a browser plug-in from Google (https://tools.google.com/dlpage/gaoptout?hl=de). Alternatively, to the browser plug-in or within browsers on mobile devices, please click on the following link to set an opt-out cookie that will prevent future data collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you will need to click this link again): Disable Google Analytics

Further information about Universal Analytics can be found here: https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING

Facebook Custom Audience via the Pixel Method

This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). If explicit consent is given, this allows the behavior of users to be tracked after they have seen or clicked on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help optimize future advertising measures.

The collected data is anonymous to us and does not provide us with any information about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with Facebook's data usage policy (https://www.facebook.com/about/privacy/). This allows Facebook and its partners to display ads on and outside of Facebook.

These processing operations are carried out exclusively upon the granting of explicit consent in accordance with Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be declared by users over the age of 13. If you are younger, we ask you to request permission from your guardians.

Facebook Inc., based in the USA, is certified for the US-European Data Privacy Agreement "Privacy Shield," which ensures compliance with the data protection level applicable in the EU.

To disable the use of cookies on your computer, you can configure your internet browser so that no more cookies can be stored on your computer in the future or delete cookies that have already been stored. Disabling all cookies may, however, result in some functions on our websites no longer being able to be executed. You can also opt out of the interest-based advertisements displayed by Facebook and other participating companies at the following link: http://www.youronlinechoices.com.

Google AdWords Remarketing
Our website uses the features of Google AdWords Remarketing, allowing us to advertise this website in Google search results as well as on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising through a pseudonymous cookie ID based on the pages you have visited. The processing is carried out based on our legitimate interest in the optimal marketing of our website according to Article 6, paragraph 1, letter f of the GDPR.
Further data processing only takes place if you have consented to Google linking your internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. Your personal data is temporarily linked by Google with Google Analytics data to form target groups.
You can permanently deactivate the setting of cookies for ad preferences by downloading and installing the browser plugin available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can inform yourself about the setting of cookies and make settings at the Digital Advertising Alliance at the website www.aboutads.info. Finally, you can configure your browser to notify you about the setting of cookies and decide individually on their acceptance or exclude the acceptance of cookies for specific cases or generally. If cookies are not accepted, the functionality of our website may be limited.
Google LLC, based in the USA, is certified under the US-European data protection agreement “Privacy Shield,” which ensures compliance with the data protection level applicable in the EU.
Further information and the privacy policy regarding advertising and Google can be viewed here: https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 The applicable data protection law grants you comprehensive rights regarding the processing of your personal data against the controller (rights to information and intervention), which we inform you about below:

  • Right to Information according to Article 15 GDPR: You have the right to request information about your personal data processed by us, the purposes of processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been disclosed or will be disclosed, the planned storage duration or the criteria for determining the storage duration, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if they were not collected by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the significance and intended effects of such processing on you, as well as your right to be informed about which guarantees according to Article 46 GDPR exist for the transfer of your data to third countries.

  • Right to Rectification according to Article 16 GDPR: You have the right to obtain the rectification of inaccurate data concerning you and/or the completion of your incomplete data stored with us without undue delay.

  • Right to Erasure according to Article 17 GDPR: You have the right to request the erasure of your personal data if the conditions of Article 17 paragraph 1 GDPR are met. However, this right does not exist particularly if the processing is necessary for the exercise of the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to Restrict Processing according to Article 18 GDPR: You have the right to request the restriction of processing of your personal data as long as the accuracy of your data disputed by you is being verified, if you refuse the erasure of your data due to unlawful processing and instead request the restriction of processing of your data, if you need your data for the establishment, exercise, or defense of legal claims, after we no longer need those data for the purposes of processing, or if you have lodged an objection for reasons relating to your particular situation, as long as it has not yet been established whether our legitimate grounds override yours.

  • Right to Notification according to Article 19 GDPR: If you have exercised your right to rectification, erasure, or restriction of processing against the controller, he is obliged to notify all recipients to whom your personal data have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves disproportionate effort. You have the right to be informed about these recipients.

  • Right to Data Portability according to Article 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission to another controller, as far as this is technically feasible.

  • Right to Withdraw Consent according to Article 7 paragraph 3 GDPR: You have the right to withdraw consent to the processing of data that you have given at any time with effect for the future. In the case of withdrawal, we will erase the affected data immediately, provided that further processing cannot be based on a legal basis for processing without consent. The lawfulness of the processing based on consent prior to the withdrawal is not affected by the withdrawal.

  • Right to Complaint according to Article 77 GDPR: If you believe that the processing of your personal data concerning you violates the GDPR, you have the right to lodge a complaint with a supervisory authority, especially in the member state of your residence, your place of work, or the place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THIS PROCESSING ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING PURPOSES. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE THE PROCESSING OF THE AFFECTED DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is determined by the respective statutory retention period (e.g., commercial and tax law retention periods). After the retention period has expired, the corresponding data will routinely be deleted, provided they are no longer required for contract fulfillment or initiation and/or we no longer have a legitimate interest in further storage.